http://www.inquiriesjournal.com/authors/3881/maryclaire-schulz Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Sun, 17 May 2026 08:37:16 -0400 Sun, 17 May 2026 08:37:16 -0400 http://www.inquiriesjournal.com/articles/1473/an-analysis-of-legos-response-to-an-attack-on-its-partnership-with-royal-dutch-shell By MaryClaire Schulz - However, LEGO's 50-year partnership with oil and gas corporation Royal Dutch Shell caught the attention of Greenpeace in July 2014, which launched a campaign attacking the toy company for supporting a corporation threatening the Arctic environment. Greenpeace's attack on the partnership peaked with its release of a YouTube video titled "LEGO: Everything is NOT awesome," a work by BAFTA-winning creative agency Don't Panic. The video depicted an Arctic landscape that was made of LEGO bricks and taken over by Shell oil drillers, showcasing the environment as it is slowly submerged in oil. Greenpeace... Tue, 31 May 2016 12:00 EDT http://www.inquiriesjournal.com/articles/1473/an-analysis-of-legos-response-to-an-attack-on-its-partnership-with-royal-dutch-shell