http://www.inquiriesjournal.com/authors/3878/skyler-cowans Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Wed, 03 Jun 2026 01:35:25 -0400 Wed, 03 Jun 2026 01:35:25 -0400 http://www.inquiriesjournal.com/articles/1475/yoga-on-instagram-disseminating-or-destroying-traditional-yogic-principles By Skyler Cowans - Today, more than 15 million Americans practice yoga, making the ancient Indian discipline synonymous with the Western society's culture of wellness. As a way to market themselves, practitioners and instructors of yoga have utilized Instagram – and its more than 300 million accounts – to virtually share their favorite poses, sequences, and yogic philosophies. This paper examines the popular culture of yoga on Instagram and how it relates to the ancient Indian traditions of which the practice was built upon. The study found that while some observed themes of yoga on Instagram reflected... Tue, 31 May 2016 12:00 EDT http://www.inquiriesjournal.com/articles/1475/yoga-on-instagram-disseminating-or-destroying-traditional-yogic-principles