http://www.inquiriesjournal.com/authors/3382/kally-a-lavoie Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Mon, 18 May 2026 14:49:38 -0400 Mon, 18 May 2026 14:49:38 -0400 http://www.inquiriesjournal.com/articles/1364/instagram-and-branding-a-case-study-of-dunkin-donuts By Kally A. Lavoie - One of the newest social media tools available to brands is Instagram, a mobile app that allows users to capture and share images and videos with followers (Instagram, 2015). Officially launched in October 2010, Instagram gained 1 million users within its first month, and the app had 300 million active monthly users by April 2015 (Costill, 2014; Instagram, 2015). As a largely visual social media tool, Instagram allows businesses to reach consumers and strengthen its brand in new ways. This case study aimed to discover how Dunkin' Donuts used Instagram to strengthen their brand. This study analyzed... Thu, 18 Feb 2016 04:32 EST http://www.inquiriesjournal.com/articles/1364/instagram-and-branding-a-case-study-of-dunkin-donuts