http://www.inquiriesjournal.com/authors/3377/jenny-gallagher Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Tue, 26 May 2026 13:26:29 -0400 Tue, 26 May 2026 13:26:29 -0400 http://www.inquiriesjournal.com/articles/1359/psychological-effects-of-fitness-advertising-on-female-collegiate-athletes By Jenny Gallagher - In recent decades, research has focused on the powerful effects of advertising on negative body image. While researchers have studied how the general female population reacts to various advertising techniques, little research has been published on how female collegiate athletes are affected by fitness advertisements. This study examined how these athletes respond to fitness advertisements and which tactics generate positive responses. Based on a focus group conducted with female Division I athletes, the study found that resonating fitness advertisements must be realistic and tell a relatable story... Thu, 18 Feb 2016 04:32 EST http://www.inquiriesjournal.com/articles/1359/psychological-effects-of-fitness-advertising-on-female-collegiate-athletes