http://www.inquiriesjournal.com/authors/3376/ryan-winters Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Thu, 14 May 2026 14:13:21 -0400 Thu, 14 May 2026 14:13:21 -0400 http://www.inquiriesjournal.com/articles/1358/image-repair-and-crisis-response-of-professional-athlete-adrian-peterson By Ryan Winters - During the 2014 season, a disastrous year in terms of public relations for the NFL, Adrian Peterson was among those who tainted the league's reputation. Domestic violence was at the forefront of the controversy, and Peterson's child abuse case caused additional damage to the league's image. This qualitative content analysis scrutinized Peterson's attempt to repair his image through the media after receiving public backlash from his child abuse charges. The study found that his media messages used evasion of responsibility and reducing offensiveness as his chief strategies, but their effects were... Wed, 18 Nov 2015 12:00 EST http://www.inquiriesjournal.com/articles/1358/image-repair-and-crisis-response-of-professional-athlete-adrian-peterson