http://www.inquiriesjournal.com/authors/2959/marisa-moody Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Wed, 08 Jul 2026 11:31:30 -0400 Wed, 08 Jul 2026 11:31:30 -0400 http://www.inquiriesjournal.com/articles/1136/analysis-of-promising-beacon-technology-for-consumers By Marisa Moody - To be at the forefront of innovations that push brands forward, marketers and advertisers strive to create seamless experiences amidst the ever-changing landscape of digital and mobile technologies. This research delves into the forward-thinking opportunities presented by location-based marketing technologies. Through a quantitative research survey and a review of literature on existing applications and concerns, the author explored how marketers can make the most of beacon-based communication strategies. Overall, this study found that if brands are wary of consumer hesitation and keep consumer... Sat, 30 May 2015 11:59 EDT http://www.inquiriesjournal.com/articles/1136/analysis-of-promising-beacon-technology-for-consumers