http://www.inquiriesjournal.com/authors/2958/alyssa-baxter Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Fri, 03 Apr 2026 14:46:52 -0400 Fri, 03 Apr 2026 14:46:52 -0400 http://www.inquiriesjournal.com/articles/1133/faux-activism-in-recent-female-empowering-advertising By Alyssa Baxter - This study content analyzed six brands from Unilever and Procter & Gamble, whose advertisements promoted both male-targeted products and female-targeted ones. The study examined three female-empowering advertisements and three male-targeted, or “opposition” advertisements. It concluded that companies producing these female-empowering advertisements are not truly supporting the feminism activist movement, but are manipulating consumers for bigger profits with faux activism for feminism. By shedding light on this recent trend of “ad-her-tising,” this study found that... Sat, 30 May 2015 11:59 EDT http://www.inquiriesjournal.com/articles/1133/faux-activism-in-recent-female-empowering-advertising