http://www.inquiriesjournal.com/authors/2549/mike-ayer Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Fri, 03 Apr 2026 14:47:01 -0400 Fri, 03 Apr 2026 14:47:01 -0400 http://www.inquiriesjournal.com/articles/1038/interactive-graphic-novels-a-hybrid-advertising-technique By Mike Ayer - As web-based technologies continue to advance, marketers and advertisers are pairing up traditional advertising with new web-based techniques to create innovative ways to communicate messages. This study analyzed Interactive Graphic Novels (IGNs)-- animated, graphically illustrated or hybrid real life animation stories typically in video game format in which users are given some level of interaction with events or control over the outcome of a story. This study sought to find out if IGNs were an effective tactic for marketers and advertisers to use today. This study found that IGNs are an effective... Sun, 30 Nov 2014 12:00 EST http://www.inquiriesjournal.com/articles/1038/interactive-graphic-novels-a-hybrid-advertising-technique