http://www.inquiriesjournal.com/authors/2542/jordan-johnston Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Tue, 07 Jul 2026 07:37:45 -0400 Tue, 07 Jul 2026 07:37:45 -0400 http://www.inquiriesjournal.com/articles/973/big-apple-kickoff-vs-tipoff-a-twitter-analysis By Jordan Johnston - This paper examined the different Twitter strategies used by each of two NFL and NBA teams. The study examined the New York Jets, New York Giants, New York Knicks, and the Brooklyn Nets to analyze the tweets these organizations posted starting one week prior to the opening regular season games―and during those games. Tweets were classified into one of six categories: engagement, information, team statistics, advertisements, player involvement, and promotion and advertisements. Results showed clear differences in Twitter strategies between the teams: The NBA teams posted about twice as many tweets... Thu, 29 May 2014 06:36 EDT http://www.inquiriesjournal.com/articles/973/big-apple-kickoff-vs-tipoff-a-twitter-analysis