http://www.inquiriesjournal.com/authors/1842/kathleen-donnelly Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Sat, 13 Jun 2026 03:01:21 -0400 Sat, 13 Jun 2026 03:01:21 -0400 http://www.inquiriesjournal.com/articles/835/coupons-of-the-21st-century-the-golden-age-of-the-daily-deal-industry By Kathleen Donnelly - Since its introduction in the late 1800s, coupons have transformed drastically to appeal to the changing needs and behaviors of the common consumer. Although still existing, the classic paper coupon went digital with the introduction of the Internet. Now, companies such as Groupon and LivingSocial offer discount gift certificates in a "deal-of-the-day" format. This research focused on the unique features of daily deal promotions and the impact they have on persuading consumers to purchase goods and services. Additionally, this research analyzed how Groupon and LivingSocial use social networking... Sat, 14 Dec 2013 11:17 EST http://www.inquiriesjournal.com/articles/835/coupons-of-the-21st-century-the-golden-age-of-the-daily-deal-industry