http://www.inquiriesjournal.com/authors/1841/kristi-lee-jacobsen Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Fri, 05 Jun 2026 15:04:46 -0400 Fri, 05 Jun 2026 15:04:46 -0400 http://www.inquiriesjournal.com/articles/834/corporate-use-of-environmental-marketplace-advocacy-a-case-study-of-ges-ecomagination-campaign By Kristi Lee Jacobsen - Scholars have determined that corporations' motivations behind these campaigns are primarily driven by extrinsic goals, such as political favor, financial gain and risk management (Basu & Palazzo, 2008). This has stirred debate over the ethicality of marketplace advocacy campaigns. Environmentally based campaigns serve as one example of deliberated campaigns. For example, General Electric's "Ecomagination" campaign works to influence a broad range of stakeholders to support its efforts in creating clean technology to solve environmental problems (GE, 2012). There is concern, however, about... Sat, 14 Dec 2013 11:09 EST http://www.inquiriesjournal.com/articles/834/corporate-use-of-environmental-marketplace-advocacy-a-case-study-of-ges-ecomagination-campaign