http://www.inquiriesjournal.com/authors/1819/leigh-burgess Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Sun, 26 Jul 2026 17:41:23 -0400 Sun, 26 Jul 2026 17:41:23 -0400 http://www.inquiriesjournal.com/articles/827/testing-the-appeals-of-feminist-ideologies-in-female-athletic-advertising By Leigh Burgess - The purpose of this study was to determine whether Generation Y women respond more to athletic ads that embodied a second-wave feminist ideology or a third-wave, post-structuralist ideology. A focus group was conducted and its findings revealed that the women's ideological preferences were not based on their generation, but their lifestyle. In other words, the Generation Y women did not unanimously identify with one feminist ideology over the other. Instead, the ideology they responded to in the athletic ads was based on their athletic lifestyle. This ultimately indicates that Generation Y females... Mon, 09 Dec 2013 02:42 EST http://www.inquiriesjournal.com/articles/827/testing-the-appeals-of-feminist-ideologies-in-female-athletic-advertising