http://www.inquiriesjournal.com/authors/1743/joseph-t-ziemba Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Wed, 06 May 2026 05:00:25 -0400 Wed, 06 May 2026 05:00:25 -0400 http://www.inquiriesjournal.com/articles/790/pumping-steel-and-sex-appeal-message-strategies-and-content-in-dietary-supplement-advertisements By Joseph T. Ziemba - Existing in a regulatory gray area as neither a food nor a drug, dietary supplements have fierce controversies over safety and regulation. This regulatory state can create a problem if the persuasion of supplement ads convince consumers to purchase harmful products. Using Taylor's Six-Segment Message Strategy Wheel, this study analyzed the relationship between informational print ads for dietary supplements and transformational message strategies. Transformational strategies, appeals to viewer's emotions or sense of self, were used more frequently in ads than their Informational counterparts,... Sat, 16 Nov 2013 08:40 EST http://www.inquiriesjournal.com/articles/790/pumping-steel-and-sex-appeal-message-strategies-and-content-in-dietary-supplement-advertisements