http://www.inquiriesjournal.com/authors/1741/stephanie-petrich Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Tue, 14 Apr 2026 23:36:31 -0400 Tue, 14 Apr 2026 23:36:31 -0400 http://www.inquiriesjournal.com/articles/788/assessing-network-tv-ad-watches-in-the-2012-presidential-election By Stephanie Petrich - In today’s election atmosphere, Americans are inundated with campaign advertisements during the election cycle. Much research has been done on campaign advertisements, but not much about ad watches. Ad watches are critiques or commentary of political campaign ads, often performed by mass media organizations. This study sought to determine the factors that best explain why media outlets picked up certain political advertisements during the 2012 presidential election. To make this assessment the ad watches of CNN, ABC and FOX News were analyzed. Results revealed that the ad watches by these... Fri, 15 Nov 2013 04:13 EST http://www.inquiriesjournal.com/articles/788/assessing-network-tv-ad-watches-in-the-2012-presidential-election